Subaru recognized as one of the Best Brands for Social Impact

The Subaru brand has its hands in all sorts of cookie jars beyond just the automobiles it produces. The company on a larger scale wants to make a positive change not just in the industry, but in society and on the earth as well. Events like Subaru Shares the Love and Subaru Loves the Earth are great examples of the impact the brand has in different areas, but recently Subaru was recognized as one of America’s Best Brands for Social Impact by Forbes.

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More Than a Car Company

Subaru is committed to being More Than a Car Company, through things like its Love Promise. On large and small scales throughout the various levels of the organization, they do all sorts of things to create a positive impact on many things, not the least of which being the environment. This year, all of that effort at being More Than a Car Company was recognized by Forbes.

Forbes is a very well known global media company that focuses largely on business and lifestyle among other avenues. When creating lists and handing out awards, the company typically has a broad reach rather than narrowing its focus to a single industry. For example, when researching its Best Brands for Social Impact 2023 list, it looked at more than 2,000 individual brands or businesses before ranking the top 300.

To put together its list, Forbes teamed up with HundredX, a data and analytics company, to conduct a survey that reached six figures of consumers. There were four categories that the companies were looking at in particular when surveying customers: a brand’s values and trustworthiness, its social stances, its sustainability and, of course, how they support the community. In the end, millions of ratings were aggregated and the list was put together.

Thanks to the support of enthusiasts like you, Subaru managed to make it into the top six of all four categories, which helped the company secure its spot as the number one auto brand on the list. If you’re curious to find out about the various ways that Subaru – or, more particularly, us here at Subaru of Auburn – strive to make the world a better place, you can always feel free to give us a call. Otherwise, you can find all kinds of information right here on our website, like at the above “Love Promise” link.